Steven Taylor – Sweet Concepts Gives Patented And Exclusive Promotional Products
Sweet Concepts and Propaganda belong to the Promo Concept Group founded in 1993. Sweet concepts are a well-established and long-lasting promotional gift company in the highly competitive confectionary niche in the UK. It is a major supplier of promotional corporate sweets and gifts.
Stephen Taylor is the brilliant entrepreneur behind designing, manufacturing, and supplying an array of unique promotional chocolates, mints, and sweets. The corporate promotional gift market is highly competitive but because of Sweet Concepts’ consistent efforts in designing exclusive and unique patented products have helped them establish a massive brand popular worldwide.
Starting with Propaganda, a small sweet product company selling to the local areas around London is not a multi-national supplier across big companies in the Far East, Middle East, Europe, and the US. Across the thirty years, there is a touching story behind building a brand.
Fortunately, Stephen and his entire team did not collapse under the pressure of challenges nor did they allow any opportunity to pass away. With a lot of trial and error down the road, Sweet Concepts & Propaganda gave the world several unique and patented promotional products. The Mini Twister, the Mini Mint It Cube, and Panoflex.
Stephen invented the design of the Mini Mint It Cube in his office intending to offer a useful and memorable corporate promotional gift. It was launched at the 2010 trade show in Copenhagen. The Cube was successful because it offers six sides for promoting 6 different images and messages.
The Mint twister was another fun product that replaces the phone twirl motion with a hand. People use a corporate promotional pen to twirl around their fingers or twirl the paperweight, which gave Stephen the idea to add this human trait to his sweet product. Fidgeting is human nature as they engage on a phone, which gave the exclusive Mint Twister before the popular fidget spinner.
The design team worked hard to create a plastic container for the mint that turned and twirled like the plastic ones. They have several failed attempts but finally had the right shape and design that spun and dispensed the mints without affecting the spin.
Another challenging feature of the Mint Twister was to ensure there was sufficient space to be used for promotion. The container top section was designed for displaying a colorful brand image, which did not hamper the container opening and dispersing the mint.
The Promo Concept Group designs a variety of promotional gift products like wrapped lollipops, sweets, chocolates, jellies, sweet bags, Mini IT tins, Mint-It cards, drinks, fortune cookies, Halloween-wrapped lollies candy floss, and more.
To keep Sweet Concepts ahead of the competitive landscape of corporate promotional gifting business, Stephen worked hard. He loved every part of his journey including the failures and rejections. The winning post looked far away but he was sure that his direction was right. He was consistent in trying again and again but made changes in his method every time.
Whenever Taylor failed, he reconsidered and adjusted the business strategy. Stephen also showed responsibility towards his Jew community. He is a great philanthropist and a mentor to new entrepreneurs.