Right Questions To Ask While Hiring Link Building Agency

Link building is important but dangerous. There are risky tactics some link builders use that can give your brand a bad repute. Reputable professionals are using the white hat technique to increase traffic and offer tangible ROI.

So, how do discover the unethical artists and hire a competent link-building service? Active Marketing is a competent firm worth the investment, give them a call!

Right questions to ask while hiring a link building agency 

What link-building strategies do you use?

The most horrible reply: ‘We use PBNs to publish the guest post’.

Private Blog Networks is a sophisticated link farm, which is useless for link building.

The best reply: ‘We use a manual approach and several techniques to make sure an organic backlink profile gets created’.

Other techniques can include broken link building, unlinked brand mentions, comments, and directory listing.

How do you choose keywords and target pages for link building?

The terrible response: ‘You tell me

It indicates that the link-building firm is placing the burden of choosing keywords and target pages on you. They are not keen on understanding your brand. You are hiring an expert and it is their responsibility to develop a strategy by considering your input.

The best reply: ‘We identify your target customers, perform keyword research and find high conversion pages that can add value.

The key to successful link building is to get familiar with your target marketplace and valuable pages as you are financing organic growth.

Can links be bought?

The worst reply: ‘Yes’

A firm that takes short-term link-building projects aims at their personal profits.

The best reply: ‘No’

Consistency is essential for link-building success. If you suddenly stop search engines sense that you are no longer relevant, so your ranking starts to decline.

How many links will I need?

The offensive response: ‘How much can you spend?’

Budget is crucial but this has nothing to do with the amount you can spend.

The right response: ‘Based on your sector and backlink profile, it is possible to build Y – Z links in a month with domain authority ranging from X – R.’

It shows the expertise, the agency expert has in your niche by narrowing the numbers. Building too fast reveals a red flag to Google and building too slowly means you will never gain the competitive edge.

The agency may ask about your budget. Never turn away because they may try to determine what goals are achievable before that move on an aggressive journey you may not possibly afford.

Can you give assurance for keyword rankings?

The wrong reply: ‘Yes’

Algorithms change consistently and competitors work on their personal angles. Therefore never trust an agency that guarantees a specific spot.

A good answer: ‘No, but we feel we can attain it based on your target keywords, backlink profile, and competition’.

It means the agency has performed its homework.

Choosing a reliable link-building agency is tricky. However, ask the right question and you will discover who is genuinely interested in your growth and who is there to earn quick dollars.