Why is Floristry Such a Great Career?

Thinking of starting a career in floristry but are unsure whether it’s for you? While a career in floristry is certainly hard work and requires certain skills, there is no doubting that working in the floristry industry is incredibly rewarding – both personally and financially!

Providing you are capable of dealing with deadlines and working closely with people, floristry has the potential to be a great career, whether owning your own flower shop or working for a floristry business.

Here’s why floristry is such a great career option:

You Build a Close Connection with Your Customers 

Providing a service for customers is not always a rewarding career but florists tend to have one of the closest relationships with their customers. This is because people buying flowers are usually doing so for a special occasion, such as a birthday, wedding, anniversary, valentine’s day, etc.

This means having a close association with special events and celebrations and getting to share these wonderful moments with your customers.

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From the grandfather buying flowers for the birth of his first granddaughter to a proud mother celebrating her daughter’s graduation, you are part of so many special moments that help to create a unique bond with customers that few service providers enjoy.

Creative Freedom 

Unsurprisingly, a career in floristry requires a lot of creativity, making it highly rewarding for anyone that loves flowers and has that creative spark. Firstly, you get to learn about all the beautiful flowers used for floristry and how they can be used to create amazing arrangements for every type of occasion.

Then you get to work with all these colorful and fragrant flowers in your shop, creating anything and everything you want. You also dress shop windows, market your business, and do various other tasks that require a lot of creativity, making a career in floristry that bit more satisfying.

Being Your Own Boss 

While not all careers in floristry involve owning your own flower shop, most people looking to start a career in the industry have the goal of opening their own business down the line. This is surprisingly easy to do, as most independent flower shops don’t require as much capital to being with compared to many businesses, such as restaurants or retail stores.

Better still, being your own boss is a very empowering feeling, especially when you’re in charge of producing flowers for important events such as a wedding. You play an important role in many events and occasions and get the satisfaction of knowing you’ve put all the hard work into yourself.

It’s a Scalable Business

The idea of starting a flower shop may seem like a pipe dream for those getting started in their floristry career but it’s actually a very obtainable goal. In fact, most floristry businesses are scalable, meaning you can start with a smaller business model and then expand it when you achieve your goals.

For instance, you can start out as an event-only florist where you only create arrangements for certain events like weddings and funerals. This can then scale into a full-service flower shop open throughout the week once you’ve established your customer base and learned all the fundamentals of owning a floristry business.